INTERNATIONAL PHARMA POWER - A REVOLUTION IN PHARMACEUTICAL BY EXHIBITION EXCHANGE
THE WORLDS BIGGEST EVER, ONLINE B2B EXHIBITION WHICH WILL BE INTERNATIONAL FOR PHARMACEUTICAL COMPANIES OF THE WORLD WILL FIND THEIR COMMON PLATFORM WITH WWW.MADE-FROM-INDIA.COM.
PHARMACEUTICAL COMPANIES ROUND THE WORLD SHOULD NOT MISS THIS EXHIBITION AS IT WILL HAVE HIGHEST NUMBER OF VISITORS FROM ENTIRE WORLD.
THIS EXHIBITION HAS ALREADY CAUGHT THE FANCY AMONGST AND BIG PLAYERS OF PHARMACEUTICAL BESIDE SME'S .
THIS WILL HAVE FOLLOWING TYPES OF EXHIBITORS :
A) DRUG MANUFACTURERS
B) PHARMACEUTICAL MACHINERY MANUFACTURERS
C) PATHOLOGY LEADERS
D) BIO MOLECULAR AND GENERIC LEADERS
E) WORLD RENOWNED EXPERTS AND CONSULTANTS
THIS EXHIBITION WILL BE FROM 11TH MARCH TO 18TH MARCH 2009.VENUE WILL BE WWW.MADE-FROM-INDIA.COM , A B2B PORTAL FOR PHARMACEUTICAL BUSINESS AND EXHIBITIONS.
MANUFACTURERS, EXPORTERS, IMPORTERS, TRADERS, CONSULTANTS WILLING TO ATTEND THIS EXHIBITION AS EXHIBITOR MAY CONTACT AT exhibition@made-from-india.com AND info@made-from-india.com.
FIRST CUM FIRST BASIS WILL BE CONSIDERED FOR ACCEPTING THE EXHIBITORS .TOTAL STRENGTH OF EXHIBITORS IN PHARMACEUTICAL WILL BE SOMEWHERE AROUND 800 AND MORE.
THIS IS THE BEST OPPORTUNITY TO BEAT RECESSION AS THIS FIRST AND BIGGEST EVER ONLINE B2B TRADE SHOW AND EXHIBITION IS GOING TO NOT ONLY CREATE HISTORY BUT ALSO CREATE DEMAND OF PRODUCT OF EXHIBITORS THROUGHOUT THE WORLD WITH INSTANT BRANDING AT NEGLIGIBLE COST OF $500 FOR THE SAID PERIOD .
IN THIS EXHIBITION , EXHIBITORS WILL BE ABLE TO EXHIBIT THEIR PRODUCT ALONGWITH THEIR DETAILS AND VIDEO AS WELL AS GETTING HIGH NUMBER OF LEADS FROM THE EXHIBITION AND MAXIMUM ROI WITH NEGLIGIBLE COST OF EXHIBITING TO THE WORLD WITHOUT INTERNATIONAL BOUNDARY.
Every other day there are conferences , seminars, workshops and round the table conferences amongst the corporate world so to beat recession . But , has any body found any way out from recession in market .
If the answer is no , then gone are the days , now one can beat the recession at ease with Exhibition. In the market when demand is not there , then the demand has to be created since every good thing is meant for sold and buyers are there but they don't buy by the time a need is not created in their mind. In the same manner , the recession has only one solution that is exhibition where b2b world gathers and shows the best product and demand and supply gets instantly created.
Further, to combat the costing , the online b2b exhibition is an option to be cherished for in order to beat the slackness and recession in the global market.
Online B2b exhibition is not only an alternative but is more effective and advantageous than offline exhibition in order to beat recession. Really , want to know how , then please read it very carefully:
a) No international Boundary – Online exhibition has deepest reach and penetration since any person at any point of time and from any part of the world can see the exhibitors products and services . No international boundary exist for the visitors who want to go for online exhibition, whereas, offline exhibition always have a barrier of international boundary. Since, entire world is for business and b2b portals just make it happen.
b) No Travelling – Neither the exhibitor need to travel to a place to show their products or service nor a visitor need to travel to see the products or services of the exhibitors.
c) Very Less Cost - The cost for travelling , lodging and boarding, cost of distribution stuff and manpower gets reduced to almost 5% .It is very cost effective since , costing is the need of the hour especially when entire world is pointing on costing.
d) No Time Limitation – Convenience is the other name of online exhibition since there is no restriction of time for visiting online exhibition. Any person can visit such exhibition at any time of day or night and see and find the products and services of his/her need. This is not possible with offline exhibition. With such innovative online B2b exhibition people don’t have to plan out time ,out of busy schedule to visit upto the place of offline exhibition but as per their convenience , it can be explored .
e) Maximum ROI- Business world always care for return on investment i.e profit , for them online exhibition always have maximum ROI in return .Since, not only it is cost effective and reaches maximum mass and targeted genuine audience but also more people can participate in exhibition.
f) Better Communication – On finding a particular exhibitor, a visitor can immediately contact him/her by email or call as entire details are available . It makes communication more effective and fast as well.
g) Maximum Exhibition can be Attended- One can attend atleast 5 online exhibitions at the cost of 1 offline exhibition. Moreover, frequency of participation also increases without much preparation and no need to settle again after visiting one exhibition before preparing for participating the other one.
h) Tension free- The term tension can include any and everything which is associated with offline exhibition . Whereas, online b2b exhibition is totally tension free and blended with latest technology to improve the chances of success.
i) Instant Branding - Since, entire world can see your product & therefore brand awareness is tremendous. Whereas, brand awareness is a long process & it takes time to get positioned to result into branding. With online exhibition, brand awareness & creation becomes not only easy, instant but worldwide as well.
The list of advantages are more and more …….just think once again !
Any Manufacturers, exporters, importers, suppliers, traders from any country of the world willing to participate in international online exhibition which is to start from 15th February 2009 on www.made-from-india.com. This event is going to be the worlds largest B2b Online exhibition held so far may contact at exhibition@made-from-india.com for further details .
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Looking for Export , but how to Export ? Is this the question which hovers the most in the mind of every person looking to venture beyond boundaries of one’s country .Ofcourse, this was also the problem of Mr Nath , the marketing head of a corporate which wanted that they should also start export as their product is of very high standard .Whereas, inferior products than their products have good command in international market.
This made him to see me as to how to go for it .Before that they had no experience of international trade. The over confidence about their product with ignorance about international market was biggest challenge for me to make him understand that it is not always better product which can be exported but a lot matters which if does not exist , then transaction cannot be completed.
Anyhow, the gentleman agreed to give up the thought that only quality matters but various factors dominate an international business.
The factors which need to be understood for international business are :
a) Piloting with proper product – Even if one is manufacturing various products say three products and have very good market share in all of the three products , then too , the proper product has to be identified .
Here, one will say that ok , the theory is fine , but how to conclude that it is a proper product , then the answer has to be found by the person dealing in the products as he is the best judge in that case .Because, such person can only understand the minor aspects of any change if demanded or compelled in international market
b) Finding Proper Market - Every market has only one golden rule which is demand and supply compliment each other. The proper product should also get the most proper market. Since, merely because everything can be bought and sold in a market , any market cannot be said to be proper market.
Say, if ink pen has high demand in Russia and has very good potential , but it is being tried to be sold to USA which has least takers , then such market cannot be said to be proper market for ink pen.
This simple analogy if understood by an exporter at an early date , it can bring wonders for him as success of any international business is dependant upon proper market
The very next question which arises is that how to find out as to which is the best potential market. This question has solution on studying the following :
i) Research on customers behaviour in different countries
ii) Data on demand of a particular products in a particular country
iii) Export import data of the targeted countries
These all will give a strong signal that which country is having best potential for one’s product.
c) Product Specification in potential market- the very next step which comes as most important factor is identifying and matching the specification of demanded products and successfully implying in your potential product before it can be explored for exporting .
The product specification has to be considered in following important terms :
i) Segment usage
ii) Packing
iii) Warranty and after sales service
iv) Pricing
v) Pattern, shape ,size, color etc
On understanding the above factors, a exporter can have confidence to place the product in the potential market.
Hope , lot of unsolved puzzles are solved and many more will be in future as well. In the following sessions , we shall be highlighting about other crucial factors so that the fear of how to and shall I export will permanently vanish from the minds of manufacturers, exporters, trades, suppliers of the world including India.
The author is business editor with www.made-from-india.com, a world class B2b Portal especially meant for promoting business of SME’s .
Labels: B2B Suppliers, B2b Business, B2b E-commerce
Gone are the days when one has to send communication through letters, fax or by other modes , today is the world of hi tech communicating modes say e-mail, sms, mms etc.
New media of internet has dominated the business as well, so is the high time when online exhibition should replace the offline exhibition.Since, online exhibition has following benefits :
a) No travelling
b) deep reach
c) less cost
d) more profit
e) 24 hrs live
f) no international boundary
g) more ROI
h) more exposure
in the history of b2b portals of the world including india , the online exhibition is for the first time introduced by www.made-from-india.com which is going to see not only area specific exhibitions but also industry specific exhibitions.
The first phase of exhibition is to start from 14 Decemeber 2008 and will last upto 31th January 2009 in which prominent exhibitors of indian industrial belts i.eAhmedabad, Aurangabad , Rajkot, Mumbai, Surat and vadodara will be highlighted.
During second phase, from 15the February 2009 to 31st March 2009,industry specific exhibitions will be for cotton, pharmaceutical, plastics, chemicals etc. This will also highlight some prominent manufacturers from entire world.Since,industry specific will be international exhibition.
This exhibition is going to be a great boon for manufacturer, exporters, importers, traders etc of entire world.
For participating in international exhibitions on cotton,plastics,chemicals, pharmaceuticals etc , one can contact on info@made-from-india.com .For further , querries , one can visit
Before one understand this mystery , three factors are to be known for revealing the mathematics of any market players :
a) Demand and Supply
b) Quality at competitive rate
c) Growth for survival in tough competition
I remember , last Saturday I got a call from a senior president of a MNC , saying that I am looking for new market but cant make as to where shall I go for and especially when the management is insisting for fast set up of new supply chain in new markets but I am afraid with global melt down of economy , since , it has broken the backbone of every company irrespective of country.
I started to deal the situation with certain things which I am just reiterating so that some one can use it as to why new markets are required . New Markets can be set up by adopting any of the ways as is practiced by the global players :
a) Setting up a subsidiary unit
b) Making up channel sales force
c) Making business associates
d) Making assignment based agents
e) Generating continous leads for business deals
People may choose as per their best economy , nature of business and longetivity of business interest. But, the gentleman was sounding over enthusiastic and even said ,…….yes , Mr Becker , I know this all but my problem is still as such and repeated it as well for times .This made me to finally ask him to accompany me over tea which longed to dinner.
In our first sitting , he had a very long brain storming session and he was only interested to know an answer to why ? instead of knowing how to do it so , let us name it “Why Session” Why Session New Market means more business and new business as well. In other words means more profit and revenue irrespective of its sustainability .
Again the same question cropped as to why new market , ofcourse ! for this I am paid for and companies make business out of such advises.
a) What is the meaning of new market ?
b) How to explore new market ?
c) Which market will be the best new market ?
All the aforesaid questions have simple answer as discussed below. It can be understood by simple formula of demand and supply. Where there is demand which is sustainable and with better prospects will be considered as new market . The new market can be within the territory of one’s country or may even cross the barrier of international market. If demand is more in a new market , then it is always advisable for exploring a new market . The market can be explored with better pricing with best quality , since the golden rule is quality should always command the pricing factor and pricing factor always follow quality factor . Since, both are incomplete without each other and compliment vice versa.
As already said , the new market could be explored with new subsidiary , joint venture, partnerships, business associates, deployment of work force or even without substantial investment by way of continous generation of business leads , may be a B2b platform or b2b portal can get business leads for you like www.made-from-india.com ,which I recently saw and seems to be a promising one for global traders and exporters.
Exploring new markets can be even by way of launching your product in unexplored areas of one’s country and even exporting the product to a particular country where best demand is there . The result will be more demand will always give better pricing factor. Ofcourse, such markets will be the best market to be explored since business is done for profit and the market which can give more profit will always be the best market whether it is new and unknown as well. Say , a ball pen has the best quality over the existing ball pens in its segment and usage, but unless not being sold in better market will always get less revenue over inferior ball pens which are in best market where the demand is more for ball pens and for quality .
After listening such simple things , the gentleman said , Mr Becker even I knew this but you made me understand the simple analogy and now I am sure to give some promising result to my management. We shall be discussing other aspects of other sessions in due course of time , meanwhile , simply understand the fact that business is for profit and it is always dominated by demand and supply .
The author is business editor with www.made-from-india.com
Labels: B2b Business, B2B Portal News India
International Business is a Click away
The universe is small in front of speed and world of internet. Dont you believe ? through surfing, the unreachable can be surpassed at the speed of thought. The world is at reach with your laptop/pc, provided with internet connection. Khudos to business to business (b2b) portals, even in vacation , business seems to be fun.
Gone are the days , when one need to do endless correspondences and struggling to settle with a buyer and if buyer found , to settle in other terms was almost impossible job.Now , everything is transparent and at the reach of a businessman , afterall , time optimized signifies , time saved for more business , which always means money by way of profit.
Is any one really interested in travelling and wasting precious time of life in struggling for a buyer or take pleasure in finding buyer at ease .If no, then its high time to enter the game of e-commerce at clicks away.
Business to Business Portal For Business of new Age
A b2b portal is simply a magical wand for business in new age of e-commerce. If it comes to wonders in business , then it can be one . www.made-from-india.com matches the magic in business by its services for offers of buy and sell, lead on demand , SEO, 12 pages website with 12times more exposure to search engines and better Alexa ranking as well as virtual office.
It provides , all leads/offers from both buyer and sellers of manufactured goods and services without any hurdle . Genuineness always comes packed with every such information of products of Indian manufacturers, suppliers,exporters which is required by businessmen of India as well as traders form every part of the world.
In a b2b portal , a member can have spacious showroom to display their products and services , as the case may be, and to get maximum business offers round the clock by their virtual office , which is the most unique feature and never before offered by any single b2b portal of the world for years.
Virtual office is revolutionary tool to face the competition and outgo competitors, with all information constantly stored , even when office of a businessman is not working at woo hours.The virtual office has evolved after research and development in business needs for a b2b ,over two decades, so as to maximize the benefits of Indian manufacturers,suppliers,exporters and importers , beside similar generic of the world.
With the aid of virtual office one can manage the affairs of business be it procurement of raw materials, market their product in its own country , exporting , recruitment i.e manpower , finances and can even plan out its inventory and look for business services to run the show.
Benefits of Business to Business (B2b ) platform :
a) Viability
b) accessibility
c) time saving
d) better and more options of buyers and sellers
e) virtual office , a revolution in business i.e global power
f) presence in internet world through best SEO
g) brand creation, brand awareness, brand make over.
h) Business for 24hrs X 7 days for 365 days
i) Wider reach
j) Exploring untapped market
k) Boundaryless communication
l) Unlimited business via unlimited business querries/leads/offers
m) Quicker response
n) Business without travel
o) Better negotiation powers i.e buying power
p) Better price for final goods i.e selling power
q) Do business in your terms and conditions
r) Launching your products at zero cost
s) Enhanced profits , more turnover
t) Decreased expenses, more Profits i.e controlling the economy of business.
u) Buyers of your product can be from any part of the world which is not possible if not present in B2b platform
v) Show your products and potential to world and world will respect your product and demand it in turn.
w) It connects buyers and sellers at ease and business occurs at a blink.
x) online exhibition wonder which cannot be matched even by offline exhibition, one such online b2b exhibition which is going to be of world class is going to be held from 14 december 2008 to 31st march on various industries and focusing various locations on www.made-from-india.com
So, can any one really miss the jet of success , when this jet is available for all. But at the same , one has to be careful so that the profit in business sustain even if b2b platform way is adopted for carrying out business.
Exhibition is one of the glamorous media for exploring business branding and finding new avenues of expansion as well.
I remember the days during 2003, when I was working in one automobile accessory parts manufacturing company and the company was very aggressive in media participation. The entire emphasis was on Exhibition .
Those days were very hectic. Before, the exhibition was to start long brain storm sessions with technical team and reporting to top brass for strategy for the specific exhibition was normal for almost every week. Also, at times, had to complete all formalities of visa and et all , so that I can safely land in international territory for new international territory of business for the company.
With the completion of new exhibition , the tension of attending the another one was on the chart and again the same cycle .The same type of preparations and activities were at par with daily sops of channels .
Once, I had to make a last minute visit to Nairobi for an international exhibition. I alongwith my team reached in late night , unfortunately the hotel denied to honour their commitment of booking and the very next day , we were also supposed to look fresh so that visitors can be attended in a sophisticated manner. The night was very long by the time we settled for some roof for our head .
All such experiences taught me one lesson that attending an exhibition successfully requires preparation for every phase :
a) Tracking exhibition on regular basis.
b) Choosing and getting a stall booked.
c) Pre-preparation for attending an exhibition including accommodation and other reservations.
d) Making stuffs for distribution and packing it for transportation .
e) Study of participants of a particular exhibition.
f) Reaching in advance .
g) Attending the days of exhibition and explaining to visitors.
h) Compiling all data’s of probable’s and packing on completion of exhibition.
i) Reporting on exhibition to management and action plan .
Over twenty five years of experience in attending exhibition and trade events , I always wish that if I had some alternative to attending an exhibition. Since offline exhibitions are very expensive, time consuming, requires intense travelling, devotion of entire days during exhibition, limited reach to the visitors and participants of exhibition and requires extensive preparation.
Finally, I got online B2b exhibition not only as an alternative but is more effective and advantageous than offline exhibition. Really , want to know how , then pl read it very carefully:
a) No international Boundary – Online exhibition has deepest reach and penetration since any person at any point of time and from any part of the world can see the exhibitors products and services . No international boundary exist for the visitors who want to go for online exhibition, whereas, offline exhibition always have a barrier of international boundary. Since, entire world is for business and b2b portals just make it happen.
b) No Travelling – Neither the exhibitor need to travel to a place to show their products or service nor a visitor need to travel to see the products or services of the exhibitors.
c) Very Less Cost - The cost for travelling , lodging and boarding, cost of distribution stuff and manpower gets reduced to almost 5% .It is very cost effective since , costing is the need of the hour especially when entire world is pointing on costing.
d) No Time Limitation – Convenience is the other name of online exhibition since there is no restriction of time for visiting online exhibition. Any person can visit such exhibition at any time of day or night and see and find the products and services of his/her need. This is not possible with offline exhibition. With such innovative online B2b exhibition people don’t have to plan out time ,out of busy schedule to visit upto the place of offline exhibition but as per their convenience , it can be explored .
e) Maximum ROI- Business world always care for return on investment i.e profit , for them online exhibition always have maximum ROI in return .Since, not only it is cost effective and reaches maximum mass and targeted genuine audience but also more people can participate in exhibition.
f) Better Communication – On finding a particular exhibitor, a visitor can immediately contact him/her by email or call as entire details are available . It makes communication more effective and fast as well.
g) Maximum Exhibition can be Attended- One can attend atleast 5 online exhibitions at the cost of 1 offline exhibition. Moreover, frequency of participation also increases without much preparation and no need to settle again after visiting one exhibition before preparing for participating the other one.
h) Tension free- The term tension can include any and everything which is associated with offline exhibition . Whereas, online b2b exhibition is totally tension free and blended with latest technology to improve the chances of success.
The list of advantages are more and more …….just think once again , but I really wish it had been in existence atleast ten years back as well.
The author is an exhibition advisor to www.made-from-india.com
Labels: B2b E-commerce, b2b trade show, online exhibition
