Makemytrip.com recently launched Holiday Plus, a holiday tour package product for international and domestic destinations. The package includes pick up and drop (from the customer’s home), air fare, hotel room, meals, sightseeing, visas etc.
Complete tour packages have been in demand in the industry recently. The company has forayed into the ‘complete tour package’ travel segment due to continued growing demand. Sachin Bhatia, Co-founder, Makemytrip.com, says, “Currently, our focus is on holidays. We have both low value and high value packages for our customers. Low value packages are mainly for South East Asia, while high value packages are to Europe and America.” They company has employed mainly Hindi, English and Gujarati speaking guides, who will meet the tour group at the airport. Bengali speaking guides will be available for groups from West Bengal.
The company has 20 retail locations across India, where a client can walk in and buy a package. “Since its launch, the product is getting a huge response. As we have retail shops in India, we get many walk in customers.” Close to 26 per cent of the holiday product’s transactions comes from the Business to Business (B2B) model of the portal.
Makemytrip.com recently introduced real time international ticketing online. The portal enables its customers to block a ticket immediately, by depositing booking fees of Rs 5000. The rest of the amount can be paid by the customer in three to four days. This facility eases the pressure of the hefty amount charged by international airlines. All airlines flying from India are reflected on the portal.
Currently, both the website and call centre, book around 100 tickets each day. According to Bhatia, “It is the beginning; we are sure that our online booking numbers will pick up next month. They should double by next month, but call centre bookings will remain about the same.”
Labels: b2b Portal Information
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