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A new online digital independent news source focusing on the Canadian music industry has luanched in the wake of this year's Juno Awards ceremony.

FYIMusic.ca will provide music industry news, event information, and a spotlight on Canadian performers, says site Publisher and Editorial Director, David Farrell.

FYI launched April 7th, the day following the annual Juno Awards, Canada's music industry salute to its performers, composers and arrangers. FYI provided reports from Calgary where the event was staged, capturing the behind-the-screen dramas and the jubilation of winners and their teams.

The site will be up-dated daily with a weekly summary sent out to several thousand dedicated e-mail addresses belonging to musicians, managers, agents, talent buyers, record companies, promoters, music publishers, broadcasters and the media, site developers describe.

Farrell, a founding partner of FYIMusic and veteran Canadian music industry reporter, previously co-published The Record. He has been reporting on Canada's music industry for over 30 years. Farrell will be joined by Richard Flohil, a longtime music journalist and raconteur. Flohil will contribute editorial content to FYIMusic.ca weekly.

Along with Farrell, publisher FYIMusic was founded by YANGAROO, Inc., a Toronto-based digital media distribution firm and developer of Digital Music Distribution System (DMDS) and Gary Slaight, former President and CEO of Standard Broadcasting.

"FYIMusic.ca will be on the frontlines of reporting on business developments in the Canadian music industry," Farrell added. "We'll also be spreading the word about talented Canadian artists at home and abroad."

Despite ranking in the top six record markets worldwide, Canada has been without an authoritative trade publication for several years. Initial response to the launch of FYI has been enthusiastic with many in the industry commenting that the business is long overdue in having a trade to report on developments and connect the industry coast-to-coast, the publisher described.

"FYIMusic.ca will serve as the information resource from Canada for the entire industry," said John Heaven, President and CEO of YANGAROO, Inc. "Our DMDS technology will distribute FYIMusic to key industry players that use DMDS throughout the country and elsewhere."


FYIMusic.ca is powered by technology partner YANGAROO, Inc.
YANGAROO's patented Digital Media Distribution System (DMDS) is a leading secure B2B digital delivery solution for the music and advertising industries. DMDS is a web-based delivery system that pioneers secure digital file distribution by incorporating biometrics, high-value encryption and watermarking. DMDS replaces the physical distribution of musical recordings and advertising to radio, media, retailers and other authorized recipients with more accountable, effective and far less costly digital delivery of broadcast quality media via the Internet.

YANGAROO's DMDS has made over five million deliveries of over 11,000 songs from more than 500 record labels to destinations which include radio stations representing over 35 US broadcast chains.

(Source: mediacastermagazine.com)