Information Arts is launching a 'best of breed' database which will incorporate eight of the UK's top data suppliers.
The B2B database, OMNI, will blend data from 4.2 million businesses and over 10 million individual decision makers. OMNI incorporates data from D&B, Harte Hanks, Acxiom, EuroDirect, Corpdata, Oscar Research, Market Monitor and Data HQ.
Following the withdrawal of D&B's data from PH Group's MegaFile, the OMNI database is the only database in the UK and Europe that contains D&B data.
Information Arts chief executive Simon Lawrence comments: "OMNI has not been built simply to be the largest file available, but to deliver real insight".
Source: precisionmarketing.co.uk
Labels: B2b News, B2b Portal News
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