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Riya Holidays Pvt. Ltd., a division set up in Mumbai by Riya Tours and Travels last year is planning to focus aggressively on Business to Consumer (B2C) segment from September this year. The company is also planning to add a channel for the B2C space on its portal. The emphasis on MICE and FIT segments by the company on the B2B front will also be brought to the B2C space. Apart from this, Riya Holidays will also focus strongly on the overseas holy-land tours.

“Since we are a holiday division, most of the inquiries are from B2C space. Riya Tours and Travels is already strong in the B2B segment, so in next six months we will focus aggressively on the B2C segment. About 60 -70 per cent of our business of religious tours comes from the B2B space. We will continue to offer these services to our travel partners as these religious tours consists of about 30 per cent of our business,” informed Manoj Samuel, IT Director, Riya Holidays Pvt. Ltd. The company will also promote destinations in Far East on both B2B and B2C space this year.