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Starwood Hotels and Resorts Worldwide, is aiming at registering 100 Indian travel agents on their global B2B platform www.starwoodnet.com, by year end. With increasing number of properties in India and in the global market, the US based hotel group is looking to promote the B2B distribution channel aggressively in India. The portal, which was introduced last year has registered about 20-25 travel agents till date. This online booking engine, is a global rate programme for approved sellers with facilities like 24X7 availability of rooms, web booking and access to more than 850 hotels in 95 countries across seven-hotel brands.

“We are in talks with various trade associations in India for being a part of this website. Since we are not charging any membership fee and are offering online bookings with safe payment gateways, I think it is a win-win situation for both sides,” said Saugat Nandy, Manager, Global sales, Starwood Hotels and Resorts Worldwide during a presentation of the website at the TAAI Western Region meet in Dubai recently. “The programme is designed for sellers of packaged travel who do not have the ability to negotiate local contracts based on the requirement.

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