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Canon India Pvt. Ltd recently announced its first ever B2B brand showroom in India—the Canon “Business Solutions Lounge”. Here, customers can understand the use and application of various Canon Business Imaging products. The lounge is a fresh concept aiming to provide a comprehensive display of Canon’s range of business offerings in a non selling environment to enterprise customers and professionals. The lounge was inaugurated by Kensaku Konishi, President & CEO, Canon India and Alok Bharadwaj, Senior Vice President, Canon India.

This is Canon’s first fully owned international class interactive and informative B2B outlet in the country. The state-of-the-art lounge provides the appropriate ambiance and a platform for new products as well as new technologies and solutions to be showcased and experienced.

Bharadwaj, said, “We at Canon believe that there is a need for a platform for us to showcase our products’ superiority and unique technologies while allowing customers to experience the complete range of business imaging solutions [offered by us]. By visiting the lounge, a customer can not only obtain first hand information on the latest products to be able to make an informed choice of purchase, but is also not under any commitment to purchase.” More than 15 products are displayed in the showroom.

The Canon Business Solutions Lounge will exhibit a range of copiers, laser multi-functional devices, faxes, document scanners, color networked copiers, large format graphic machines, digital color press and document print management and scan solutions under one roof. The total investment made in this lounge is 2 Crores and Canon has similar budget set aside for upcoming lounges.

Bharadwaj said, “We are going to launch similar B2B showrooms in Mumbai and Bangalore within the next three months. We have empowered our sales people to bring customers at any time convenient to them and even in late evening hours from Monday to Saturday. We don’t expect walk-ins. Rather we want to give demos by appointment.”