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MILWAUKEE, BUSINESS WIRE -- RedPrairie Corporation, a world leading consumer driven optimization company, announced today that Chris Hickey, senior vice president of sales, was chosen as a supply chain industry Rainmaker by DC Velocity magazine. The magazine's editorial advisory board selected Hickey as one of twelve Rainmakers - industry leaders who advance the practice of supply chain management.

Hickey, a six-year RedPrairie veteran, has been involved in the supply chain industry for twelve years. His sales leadership has delivered profits every quarter for RedPrairie. Under his sales leadership, RedPrairie now serves eleven of the top 20 global retailers and seven of the top ten consumer packaged goods (CPG) companies in the world.

Hickey has played a key role in RedPrairie's evolution to providing solutions that manage the supply chain from end-to-end, enabling the optimization of people and products from manufacturing all the way to the store shelf.

"Historically the distribution center has been primarily concerned with fulfilling orders and with trailers leaving on time. But if you are delivering to a store and they cannot receive it efficiently or get it out onto the shelf and to the customer in a timely fashion, it doesn't matter how quickly it moved through the distribution channel. Logistics professionals need to be open-minded and look at the entire supply chain. In the retail environment, they need to be aware of how they are sending product out to the store. They need to prepare it, so that it can be efficiently moved into a selling position. Our view of end-to-end takes into account the distribution process as well as the point of final consumption, addressing both physical movement of product and management of labor across the entire network," said Hickey.

"We are very proud of Chris for achieving the supply chain industry Rainmaker award," said Mike Mayoras, CEO of RedPrairie. "The strategic E2e(TM) approach that Chris has set as a vision for our sales team enables our customers to pull together and chase the same goal - an optimized consumer-driven approach to best manage their people and products throughout the supply chain. And that has led to the astounding growth that RedPrairie has experienced over the past six years that Chris has been with us."

In addition to his work at RedPrairie, Hickey has served as a member of several key logistics industry associations, including APICS - the Association for Operations Management, the Council of Supply Chain Management Professionals, and the Warehousing Education and Research Council.

About RedPrairie Corporation

RedPrairie is a world leading consumer driven optimization company. Built on an advanced Service Oriented Architecture (SOA) developed over the past 15 years, the RedPrairie integrated suite of solutions offers on-demand capabilities to over 32,000 sites worldwide for many of the world's largest companies.

RedPrairie's E2e(TM) solutions synchronize people and products throughout the customer buying cycle to ensure goods reach the right place at the right time. At the point of sale, this means consumers have Microsoft AE ACCESS 2007 COMPLETE PACKAGE
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');" onclick="window.open('http://secure.digitalmediaonlineinc.com/Hotlinks/hotlinkredirect.jsp?hotlinkid=3907')" onmouseout="setTimeout('hideLayer()',500);" href="#">access to desired products and that the store is staffed with the right people to help them make their purchases. In the production cycle, it means suppliers and manufacturers time and synchronize shipments and production based on demand signals from the retailer. And in the back room of the store, it means having the least amount of inventory, solving the "last yard" problem of the retail supply chain.

With 20 global service sites and standard service methods that have been validated over the last 30 years, RedPrairie provides unparalleled service and support. For additional information, call 1.877.733.7724, or Microsoft AE ACCESS 2007 COMPLETE PACKAGE
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RedPrairie is a registered trademark of RedPrairie Corporation.

E2e is a trademark of RedPrairie Corporation.

Source by Business Wire